Try vitashine
for healthy, shiny,
luxurious hair!

Discover the breakthrough shampoo and conditioner thousands trust for long-lasting color vibrancy and shine.

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Featured On

"VitaShine makes your hair feel so soft and shine. I can tell a difference even after the first shampoo."

Kelly Brennan

Kelly Brennan

"I started using VitaShine after my hair became damaged. Very quickly my ends started feeling like hair again!"

Bobby Sue York

Bobby Sue York

"Every time I get my hair colored, I always use VitaShine. It protects the hair color, prevents fading and makes..."

Kitty Gray

Kitty Gray

Sample Product

VitaShine Shampoo

A sulfate-free, concentrated moisturizing formula that helps protect color treated hair and prevent damage. The shampoo gently cleanses the hair without stripping the color. Built in Anti-Fade Complex delivers a rich lather while infusing the hair with essential hydration and color retention.

Sample Product

VitaShine Conditioner

A luxurious, concentrated daily hydrating conditioner that reveals soft, lustrous hair while protecting color vibrancy. The Anti-Fade Complex maximizes color retention. Minimizes static and maximizes shine.

Sample Product